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This morning  during the Castle Rock Primary Employers CEO meeting our dear Chief of Chaos Mr. Matt Frary took the opportunity to accept and execute Joel Comm‘s challenge to do the ‪#‎icebucketchallenge‬ for ALS to raise money for Lou Gehrig’s disease.

Watch as Joel Comm and Frank Gray dump a bucket of Ice water over Matt Frary’s head. What better place than in the middle of The Country Club at Castle Pines!

Here is a personal message from Matt Frary calling out his challengers.

“I now challenge James Martell – Founder of Jamb Media/Affiliate Buzz, Sean McCormick -Founder of Ifficient/CEO of CrossDeviceAds.com, Brian Littleton – CEO and Founder of ShareASale.com/President of the PMA , Jim Lillig -Internet “Old Timer”/Founder of Synergy Intervest Media, and Todd Crawford -Founder of ImpactRadius  you have 24 HOURS TO ACCEPT THE CHALLENGE and you donate $10.00 to ALS.org or you wimp out and face the shame of paying $100.000 to ALS.org. The clock is now ticking.”