The FTC requires that all affiliates properly disclose affiliate activities on their site or platform. This disclosure should be displayed in a fashion that is noticeable and legible by all consumers. The FTC states that “the guiding principle is that [the disclosure] has to be clear and conspicuous.” As a general rule, consumers should not have to hunt for the disclosure and it should be placed as close to the affiliate link as possible.
If you aren’t familiar with the FTC guidelines or would like to learn more, please review the documentation here.
Please let us know if you have any further questions!
Happy Promoting from She Is Media AffiliateTeam