Airbnb Partner Language Guidelines
| DO NOT USE | RATHER USE | |
| Get Paid | ➨ | Earn, make extra money, extra income |
| Rent | ➨ | List |
| Renter | ➨ | Guest |
| commission | ➨ | fee |
| Host bonus | ➨ | Incentive or reward |
| Step by Step Instructions | ➨ | Helpful Tips & Tricks or Tips |
| easy | ➨ | convenient or simple |
Airbnb Partner Voice Guidelines
| DO NOT | RATHER | |
| Try to sound like you are from Airbnb | ➨ | Speak from your own personal experience or others you have spoken to |
Airbnb Partner Tone Guidelines
| Tone | Description | |
| Heartfelt | ➨ | Like a note from a close friend, Airbnb is candid, informal, and genuine. We convey the boldness of our mission with sincerity and humanity. |
| Curious | ➨ | Airbnb’s spirit of adventure and wonder is contagious. We approach everything with humility, eager to listen and learn from guests and hosts. |
| Inspiring | ➨ | We give people the confidence they need to explore, take risks, and come back transformed. Inspiration isn’t grandiose, but a playful invitation to rethink possibilities. |
Value Propositions
| ValueProp | Approved Tags | |
| Extra Income | ➨ | “Earn Money hosting with Airbnb” |
| TnS | ➨ | (Trust and Safety)
“When you list your space on Airbnb, you’re covered by $1 Million Host Guarantee” |
| Guest Normalization | ➨ | “ When you share your home on Airbnb, you have control over who stays at your place” |
| Social Proof | ➨ | Join thousands of hosts in your neighborhood |
Preapproved Content from Airbnb
Airbnb requires every affiliate to submit their Airbnb posts/creative for approval by their legal team PRIOR to setting the post live. If you use the content below with no changes on your website or social media you may post without Airbnb legal approval.
Content:
1. Topic/angle: Travel
Character count: 2,814
Make Your Dream Trip a Reality— With the Help of Airbnb
You’ve no doubt seen the blissful treehouses, fairy-tale castles, and chic apartments available on Airbnb, and if you’re like me, you’ve probably bookmarked a few as travel inspiration. The home-sharing website is famous for inspiring fantasy vacations, but did you know it can also help you save for that dream trip?
Getting started
Airbnb makes it simple to earn extra money by putting your extra space to work for you. You can share a spare room in your apartment, host your whole home the next time you’re out of town, or create a listing for a vacation house, if you have one. However you choose to host, Airbnb offers support that makes jumping into entrepreneurship unintimidating. The online process to create a listing is pretty quick and easy—you write descriptions of your space, upload photos, and mark dates your space is available to travelers. And it’s always free to create a listing.
Your earnings
So just how much could you make hosting on Airbnb? Find out what hosts in your area are making, and start imagining the possibilities. Besides saving for travel, Airbnb hosts use their extra income to pay off student loans, upgrade their home (kitchen remodel, anyone?), and pursue their passions. Airbnb makes the payment process simple, too. Guests are charged when a reservation is made, and funds are typically released to hosts 24 hours after check-in. How you’re paid is up to you: You can set up direct deposit, PayPal, or a number of other options.
Host support
Once you’re a host, Airbnb has all kinds of cool tools to help you feel comfortable and confident welcoming guests. You can find hosting tips on the Airbnb blog and get your questions answered by experienced, successful hosts in the Community Center. Nervous about the safety of your home and belongings when you’re away? Airbnb’s got your back: In the rare event an accident happens, your property is covered up to a million dollars when you host—it’s peace of mind for you at no extra charge. And as for the folks staying at your place, everyone who travels on Airbnb needs to submit a profile photo and confirmed phone number and email address. For extra assurance, you can also require your guests to submit a government-issued ID.
Hometown pride
Hosting can also help you show off what makes your city great. Nothing’s more frustrating than meeting a visitor on the last day of their trip and hearing that they only saw the tourist haunts. When you welcome travelers from around the world as a host on Airbnb, you get to introduce them to all that makes your neighborhood great—and drive more business to your favorite local mom-and-pop shops.
Start hosting now, and you can start earning extra money toward your own adventure!
CTA: Get started hosting on Airbnb
2. Topic/angle: Money/side hustle
Character count: 2,700
Looking to earn extra money?
A bit of spare time and a spare room. That’s all you need to get started boosting your income as a host on Airbnb. Whether you want to become an entrepreneur and work for yourself or you already have a full-time job and just hope to make some extra cash in your free time, you can find what you’re looking for on Airbnb. You get to choose when and how often you host. You can share a spare room in your apartment, host your whole home the next time you’re out of town, or create a listing for a vacation house, if you have one. Airbnb makes it simple to earn extra money by putting your extra space to work for you.
Getting started
The online process to create a listing is pretty quick and easy—you write descriptions of your space, upload photos, and mark dates your space is available to travelers. And it’s always free to create a listing.
Your earnings
So just how much could you make hosting on Airbnb? Find out what hosts in your area are making, and start imagining the possibilities. Besides saving for travel, Airbnb hosts use their extra income to pay off student loans, upgrade their home, and pursue their passions. Airbnb makes the payment process simple, too. Guests are charged when a reservation is made, and funds are typically released to hosts 24 hours after check-in. How you’re paid is up to you: You can set up direct deposit, PayPal, or a number of other options.
Host support
Once you’re a host, Airbnb has all kinds of cool tools to help you feel comfortable and confident welcoming guests. You can find hosting tips on the Airbnb blog and get your questions answered by experienced, successful hosts in the Community Center. Nervous about the safety of your home and belongings when you’re away? Airbnb’s got your back: In the rare event an accident happens, your property is covered up to a million dollars when you host—it’s peace of mind for you at no extra charge. And as for the folks staying at your place, everyone who travels on Airbnb needs to submit a profile photo and confirmed phone number and email address. For extra assurance, you can also require your guests to submit a government-issued ID.
Hometown pride
Hosting can also help you show off what makes your city great. Nothing’s more frustrating than meeting a visitor on the last day of their trip and hearing that they only saw the tourist haunts. When you welcome travelers from around the world as a host on Airbnb, you get to introduce them to all that makes your neighborhood great—and drive more business to your favorite local mom-and-pop shops.
Start hosting now, and you can start earning extra money toward your own adventure!
CTA: Get started hosting on Airbnb
3. Topic/angle: Retirement
Character count: 2,885
Retire in Style, With the Help of Airbnb
Retirement may mean quitting your decades-long 9-to-5, but it doesn’t mean you necessarily want to take up knitting or spend all day golfing. Maybe you want to try your hand at being an entrepreneur and earn some extra money in your free time. Perhaps you want to meet new people or save up to travel. Becoming a host on Airbnb can help you make the most of your retirement— and, if you’re an empty nester, your extra space.
Getting started
Airbnb makes it simple to earn extra money by putting your extra space to work for you. You can share a spare room in your apartment, host your whole home the next time you’re out of town, or create a listing for a vacation house, if you have one. However you choose to host, Airbnb offers support that makes jumping into entrepreneurship unintimidating. The online process to create a listing is pretty quick and easy—you write descriptions of your space, upload photos, and mark dates your space is available to travelers. And it’s always free to create a listing.
Your earnings
So just how much could you make hosting on Airbnb? Find out what hosts in your area are making, and start imagining the possibilities. You could save up for that dream trip— a tour of Europe, perhaps, or a road trip to the National Parks—upgrade your home (kitchen remodel, anyone?), or pursue a new hobby. Airbnb makes the payment process simple, too. Guests are charged when a reservation is made, and funds are typically released to hosts 24 hours after check-in. How you’re paid is up to you: You can set up direct deposit, PayPal, or a number of other options.
Host support
Once you’re a host, Airbnb has all kinds of cool tools to help you feel comfortable and confident welcoming guests. You can find hosting tips on the Airbnb blog and get your questions answered by experienced, successful hosts in the Community Center. Nervous about the safety of your home and belongings when you’re away? Airbnb’s got your back: In the rare event an accident happens, your property is covered up to a million dollars when you host—it’s peace of mind for you at no extra charge. And as for the folks staying at your place, everyone who travels on Airbnb needs to submit a profile photo and confirmed phone number and email address. For extra assurance, you can also require your guests to submit a government-issued ID.
Hometown pride
Hosting can also help you show off what makes your city great. Nothing’s more frustrating than meeting a visitor on the last day of their trip and hearing that they only saw the tourist haunts. When you welcome travelers from around the world as a host on Airbnb, you get to introduce them to all that makes your neighborhood great—and drive more business to your favorite local mom-and-pop shops.
Start hosting now, and you can start earning extra money toward your own adventure!
CTA: Get started hosting on Airbnb
Shortform
4. Topic/angle: Earn extra income
Word Count: 653
A bit of spare time and a spare room. That’s all you need to get started earning extra income as a host on Airbnb. Whether you want to become an entrepreneur and work for yourself or you already have a full-time job and just hope to make some extra cash in your free time, you can find what you’re looking for on Airbnb. You get to choose when and how often you host. You can share a spare room in your apartment, host your whole home the next time you’re out of town, or create a listing for a vacation house, if you have one. Airbnb makes it simple to earn extra money by putting your extra space to work for you.
CTA: Start hosting on Airbnb today
5. Topic/angle: Guest normalization
Word count: 585
Hosting on Airbnb is your chance to earn extra money by showing off the best of your hometown. Travelers from around the world use the home-sharing site to find unique places to stay— spaces just like yours—and Airbnb does a lot to help hosts feel comfortable and confident welcoming guests. Everyone who travels on Airbnb needs to submit a profile photo and confirmed phone number and email address. For extra assurance, hosts can also require their guests to submit a government-issued ID. These are just some of the ways Airbnb helps hosts succeed.
CTA: Start hosting on Airbnb today
6. Topic/angle: Travel
Word count: 713
You’ve no doubt seen the blissful treehouses, fairy-tale castles, and chic apartments available on Airbnb—maybe you’ve even bookmarked a few as travel inspiration. The home-sharing website is famous for inspiring fantasy vacations, but did you know it can also help you save for that dream trip? Airbnb makes it simple to earn extra money by putting your extra space to work for you. You can share a spare room in your apartment, host your whole home the next time you’re out of town, or create a listing for a vacation house, if you have one. However you choose to host, Airbnb offers support that makes getting started simple. And it’s always free to create a listing.
CTA: Start hosting on Airbnb today
Text Creative / Taglines
- Put your extra space to work for you! Earn money hosting with the safety and support of Airbnb. Get started today.
- Boost your income with ease and security. When you share your space on Airbnb, you’re covered by our $1 Million Host Guarantee. Start your listing now!
- Saving for retirement? Planning a dream trip? Hosting on Airbnb can help you fund your next adventure. Get started today!
- What would you do with extra money every week? Hosts on Airbnb use the income they earn to save for retirement, travel, fix up their home— the opportunities are endless. Start hosting today!
- Travel. Retirement. Home improvements. What would you do with the extra money you could earn hosting on Airbnb? The possibilities are endless— get started today!
- Airbnb makes it easy to put your extra space to work for you. Become a host today, and you can start boosting your income, with the protection of our $1 million property guarantee and 24/7 support.